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Marketing Brief: A Template and Guide to Writing the Assignment
Do you know what happens when an agency receives a bad brief? It loses a week of work, does three rounds of revisions, and the result still doesn’t fit. Do you know what happens when an agency receives no brief at all? The same thing — only faster. No needless delays. A good brief is simply a shortcut that saves both sides a lot of time, money, and nerves.
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How to Choose a Marketing Agency: 5 Criteria for a Successful Partnership
Choosing a marketing agency is a bit like hiring an employee. They can have a beautiful CV and great references, but if the way they work and communicate doesn't fit, the collaboration won't work. And unlike an employee, the wrong agency can cost you not only time, but a lot of money too. After years of working with clients across industries, we've identified five things that truly determine whether a partnership delivers results.
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Building a Logo and Visual Identity: What to Expect
Most logos fail. Not because of design. They fail because someone wanted it fast and cheap. Because the brief was "something modern, maybe blue." Because nobody asked the questions that actually matter before the work started — strategy, market, customer. If you're thinking about investing in a visual identity, read this before you contact anyone. It will save you money, time, and the pain of doing it all over again in a year.
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The street of brands: Who stands out, and who’s just there
Picture a long street. On both sides: storefronts, signs, neon, noise. Every brand is trying to stand out — through colors, typography, voice, scent. Some catch your eye instantly. Others blend into the landscape like they’ve never existed. Welcome to the Street of Brands. A place where it becomes obvious who earns attention, who earns trust, and who earns a place in memory.
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